What Is the Common Social Media Supervisor Wage?
In response to Built In, the typical social media supervisor wage within the US is $72K USD.
Nonetheless, knowledge from a mixture of 12K salaries on Glassdoor and Payscale skew decrease with a mean of $49K-$53K USD.
This means a huge vary in how a lot social media managers can earn — making it troublesome for these new to the business or advocating for a promotion.
Normalize giving social media managers respectable salaries, paid day off (with out the expectation to verify in), and psychological heath advantages.
— Jon-Stephen Stansel (@jsstansel) August 14, 2020
“Actually, these numbers are frustratingly low,” says Later’s Social Lead, Lindsay Ashcraft.
“As a result of social media advertising continues to be pretty new, many firms undervalue the technique, execution, and evaluation required to successfully construct on social.”
Nonetheless, she has seen a rising shift:
“Between social media managers being more vocal about burnout and pay, and types navigating backlash on-line, the significance of social entrepreneurs is slowly changing into extra clear.
Plus, senior social jobs are beginning to listing a lot increased salaries than the typical — pointing to a step in the correct route.”
FYI: Later is trusted by over 7M social media managers, manufacturers, & creators to organize, publish, and analyze their social media content — saving them tons of time. Sign up for free right now:
How Does a Social Media Supervisor Wage Evaluate To Different Advertising Roles?
Whereas there are a number of things at play, social media managers earn much less (on common) in comparison with different advertising roles.
And the proof is within the pudding: e mail advertising supervisor salaries common at $78K USD, web optimization managers at $80K USD, content material advertising managers at $85K USD, and product advertising managers at $117K USD per 12 months.
Simply take heed to TikTok creator and social media supervisor Amanda reenact a consumer expertise the place her function was undervalued:
FYI thriller consumer: social media advertising could make or break your general advertising technique (extra on that, later).
