Common Social Media Supervisor Wage in 2023

What Is the Common Social Media Supervisor Wage?

In response to Built In, the typical social media supervisor wage within the US is $72K USD.

Nonetheless, knowledge from a mixture of 12K salaries on Glassdoor and Payscale skew decrease with a mean of $49K-$53K USD.

This means a huge vary in how a lot social media managers can earn — making it troublesome for these new to the business or advocating for a promotion.

“Actually, these numbers are frustratingly low,” says Later’s Social Lead, Lindsay Ashcraft.

“As a result of social media advertising continues to be pretty new, many firms undervalue the technique, execution, and evaluation required to successfully construct on social.”

Nonetheless, she has seen a rising shift:

“Between social media managers being more vocal about burnout and pay, and types navigating backlash on-line, the significance of social entrepreneurs is slowly changing into extra clear.

Plus, senior social jobs are beginning to listing a lot increased salaries than the typical — pointing to a step in the correct route.”

FYI: Later is trusted by over 7M social media managers, manufacturers, & creators to organize, publish, and analyze their social media content — saving them tons of time. Sign up for free right now:

How Does a Social Media Supervisor Wage Evaluate To Different Advertising Roles?

Whereas there are a number of things at play, social media managers earn much less (on common) in comparison with different advertising roles. 

And the proof is within the pudding: e mail advertising supervisor salaries common at $78K USD, web optimization managers at $80K USD, content material advertising managers at $85K USD, and product advertising managers at $117K USD per 12 months. 

Simply take heed to TikTok creator and social media supervisor Amanda reenact a consumer expertise the place her function was undervalued:

FYI thriller consumer: social media advertising could make or break your general advertising technique (extra on that, later). 

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