3 Methods to Repurpose Your Social Media Content material
Able to work smarter, not tougher? Listed here are three suggestions for repurposing your social media posts:
#1: Crosspost Your Content material
The most typical approach to repurpose your social media content material is to crosspost from one channel to a different.
The end result? Over 3K likes and 100 feedback on one Instagram submit.
Plus, when we posted it to X (aka Twitter), it additionally carried out effectively with over 130 likes and 34 retweets.
In a nutshell: Repurposed content material is the present that retains on giving, and is a good methodology for getting additional mileage on helpful posts.
TIP: Your viewers is sensible and might detect once you’ve been recycling content material too usually (particularly in the event that they observe you on a number of platforms), so keep away from crossposting each day. As an alternative, do what works greatest for every channel you’re posting on.
#2: Repurpose Brief-form Movies
Like most manufacturers and companies, short-form video content is a necessary a part of your content material technique.
And with so many social media platforms adapting and optimizing their platforms for short-form video, why restrict your video content material to simply one platform?
There’s a typical false impression that reposting your TikTok movies to Reels (or vice versa) may trigger the algorithm to deprioritize your video.
Nevertheless, listed below are two suggestions for optimizing your video content material once you need to repurpose them:
Tip #1: Take away Watermarks
Watermarks are an enormous no-no on the subject of reposting your short-form video content material.
Instagram has stated that “watermarks make the Reels expertise much less satisfying,” and thus the sort of content material will likely be “much less discoverable in locations just like the Reels tab.”
To get round this, you need to use instruments on Instagram or TikTok that allow you to save your video (and not using a watermark) previous to publishing:
Tip #2: Preserve Your Fonts and Audio Native to Every Platform
At Later, we incessantly repurpose video posts — however the textual content and audio on every is native to the corresponding platform.
Why? To keep away from being probably deprioritized in search (many social algorithms can acknowledge once you’ve used options not native to their platforms).
We downloaded the TikTok video and not using a watermark, and overlaid Instagram Reels textual content over the unique TikTok textual content.
Then, we discovered the TikTok audio inside Reels, and used it as a substitute.
By making these textual content and audio changes on Reels, we optimized the video to be Instagram algorithm-friendly.
#3: Reformat Your Content material
Generally, all it takes is one outdated submit to encourage a brand new concept.
However there are countless methods to reformat content material.
Many manufacturers and companies will usually extract quotes from their webinars or YouTube movies, and switch them into carousel posts on Instagram, weblog posts, podcast episodes, and even Linkedin posts.
In the end, reformatting your content material is all about recycling high-performing ideas, copy, or visuals, and making use of them to a different platform.
Keep in mind, content material creation doesn’t should be mentally taxing.
Once you repurpose your content material with the intention of bringing new life to your posts, you may improve your engagement and attain — with half the trouble.
FYI: Later’s social media management platform is trusted by over 7M manufacturers, creators, and social media managers to plan and schedule their social media content material. Sign up today — for free.